What is LUCID?


LUCID is a fashion brand based in Edinburgh, Scotland that takes inspiration from the designers own personal experience with lucid dreaming. Our garments have artistic designs that blend imagination and reality, with vibrant colors and hypnotic prints.

Sustainability is very important to our mission which is why we use 100% Organic cotton and vegan inks. All of our t-shirts are part of the FAIRWEAR campaign, advocating for fair wages and working conditions in the fashion industry.

Two young women with red and brown hair smiling outdoors on a grassy hill, forming a heart shape with their arms, wearing matching light pink t-shirts featuring a cartoon milk carton design.